Un rebranding non è mai un intervento estetico fine a se stesso, ma il segnale di un percorso di trasformazione, la volontà di mostrarsi in una nuova dimensione e la volontà di realizzare quanto promesso, secondo Rodolfo Belcastro, Chief Communication Officer di SACE. Oggi inizia un nuovo approccio di comunicazione, disintermediato e diretto, che parte dall'ascolto e mette al centro le persone e i reali benefici offerti dalle aziende che collaborano con noi in SACE.

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Secondo Rodolfo Belcastro, Chief Communication Officer di SACE, un rebranding non è mai un intervento estetico fine a se stesso, ma piuttosto l'indicazione di un percorso di trasformazione, la volontà di mostrarsi in una nuova prospettiva e la determinazione a mantenere le promesse. Oggi inizia un nuovo approccio, diretto e disintermediato, alla narrazione, che mette al centro le persone e i risultati tangibili che le aziende, tra cui SACE, hanno raggiunto. Tutto inizia dall'ascolto.

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https://businessweekly.it/noti....zie/nuova-brand-iden

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