The Tequila Market is driven by increasing consumer preference for premium and super premium products

Tequila Market Demand for premium and super premium tequila variants from millennial and high-income consumers globally is a major factor driving the market growth. Rising exports from Mexico along with increasing global distribution is further expanding the reach of tequila brands worldwide. The tequila market has witnessed substantial growth over the past few decades led by increasing demand and production of the liquor globally. Tequila is a distilled beverage made from the blue agave plant that is native to Mexico. The country has Appellation of Origin laws that prohibit the use of any agave species other than the blue weber agave. Tequila is commonly served as a shot or mixed into cocktails and is classified into three categories - blanco or silver, reposado and anejo based on aging time. Blanco tequilas are unaged, reposado are aged up to 12 months and anejo aged for over 12 months, with many super premium variants aged for several years that fetch higher prices.

Tequila Market- https://justpaste.me/WBPK1

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