The Instant Games market involves develop and providing games that can be played instantly on a variety of platforms, including social platforms, through a web browser, or within messaging apps without any installation required. Instant games are generally much smaller in size compared to downloadable game apps. Key advantages of instant games include the ability to play on any device without installation, quick access to digital games, wide compatibility with platforms, and cross-platform connectivity.

The growing popularity of mobile devices and increasing internet penetration has fueled the demand for instant and bite-sized gaming experiences. According to estimates, mobile gamers now spend over 86 minutes per day playing games on their phones. The availability of instant games meets this growing need for quick gaming fixes on mobile devices.

Key Takeaways
Key players operating in the Instant Games market are Electronic Arts (EA), Epic Games, Facebook Gaming, Gameloft, Google, King, NetEase, Niantic, Playtika, Rovio Entertainment, Square Enix, Supercell, Tencent, Ubisoft, and Zynga. These market players are focusing on developing advanced and engaging instant games across genres like casual, sports, puzzles to capitalize on the rising demand.

The growing for mobile gaming amid rising smartphone penetration is a key factor fueling the Instant Games Market Growth. According to estimates, over 190 million people in the USA alone will be playing games on mobile by 2023. The availability of free and paid instant games catering to all genres supports this growing demand.

The instant games market players are also expanding their global footprint by partnering with device manufacturers, game studios, and online streaming platforms. This allows them to access new audiences and geographies, driving international market demand. Localization of content as per regional preferences is another focus area for global expansion.

Market Drivers
The increasing time spent on mobile gaming is a key driver accelerating the instant games market growth. According to surveys, mobile gamers in India, the USA, and China now spend an average of 86 minutes a day playing games on their phones. Instant games help support this gaming entertainment need through shorter session-based gameplay. The easy accessibility and compatibility of these games with leading social platforms and messengers have further enhanced their appeal. Rising network connectivity and advancement of cloud gaming technology also support the case for instant game formats.

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