The bag-in-box packaging format has seen a steady rise in popularity across Europe in recent years. As consumers and businesses have become more environmentally conscious, the bag-in-box option provides a more sustainable alternative to traditional liquid packaging like glass bottles or rigid plastic containers. Some key usage trends that have driven the growth of Europe bag in box packaging include:

Wine Consumption Patterns

Europe remains one of the top wine consuming regions globally. However, consumer habits are shifting away from only purchasing and consuming wine in bottles. Bag-in-box has allowed vineyards of all sizes to package and distribute their wines more efficiently in multi-liter formats. This has been appealing to casual at-home wine drinkers as well as restaurants and wine bars. According to market reports, bag-in-box now accounts for over 15% of all wine sold in countries like Italy, France and Spain.

Rise of Private Label Brands

As economies of scale allow more private label brands to enter the market, bag-in-box has proven an ideal format. It gives these brands a cost-effective packaging solution that still maintains product freshness. Popular European grocery chains have utilized bag-in-box for their house wine brands, juices, olive oils and other liquids. Some estimates show private label brands now make up 25–30% of all Europe Bag In Box Packaging products across Europe.

Focus on Sustainability and Reduced Waste

Major retailers and consumer brands have shifted their priorities to more environmentally sustainable options. Bag-in-box boasts compelling green attributes like using less material in production versus bottles or cartons. Easier compactability for recycling has also been a selling point. Research shows over 90% of empty bag-in-box packs are recycled in countries with well-established recycling infrastructure like Germany, Netherlands and Denmark.

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