The ability to experiment with tools is a an integral part of being the creator of videos. Every brand new editor or plug-in, you have the chance to think about the process of creating. As opposed to being fixed workflows are always in change as new technology opens up creative possibilities. The video creator must be flexible, agile and eager to improve for the sake of maintaining the edge in their field over competitors.

The process is evolving with the advent of artificial intelligence, and in two different ways. In the first place, creators of video are testing AI tools in the context of their current processes. They're shooting video and ingesting it, then editing, and publishing the same manner as previously and are utilizing AI tools to discover ways they can increase speed and efficiency of the process.

Software to edit has acquired an undisputed position among creators

Another aspect that is causing concern is significantly more significant. Since AI produces videos, modern workflows are coming up which are different from what was available before. The ability to make quality videos making use of AI tools throughout every step of the process. In this case, Mojo Erametsa, the chief of visuals for Moskito Television & Fremantle Finland uses Midjourney to develop AI images. They utilized Luma AI to turn those images into video; ChatGPT to write scripts; Udio to generate AI music, ElevenLabs to create AI voiceovers as well as SFX as well as Topaz Labs for AI video scaling. In the same way, Arata Fukoe, a director of video, utilized solely AI tools to produce music videos, using ChatGPT to write the lyrics. Suno AI for music; Luma AI, Runway and KLING for video, Midjourney as well as Stable Diffusion for images; as well as Adobe Photoshop and After Effects to edit.

These new workflows offer an opportunity to retake the market with a high level of engagement. For a long time making videos especially in post-production was centered around editing. Video editors such as Adobe Premiere Pro, Apple's Final Cut Pro and BlackMagic's Da Vinci Resolve have continually added new features that transform their tools from editing and becoming an all-in-one solution for the production of video. It's not been overlooked More than 60% of creators (MIDiA's survey of video creators, Q2 2024) said that they were satisfied with the video editing software providers had expanded their tools for creators in the last year. In the case of these editors, it's part of the engagement game. If they can centralize their workflows as creators, the better the chance of increasing the amount of time spent in app engagement that can result in increases in sales. This could be a part of explain why video makers consider editing as one of the key elements in their creative process, with greater than 70%. then recording video or having a sudden flash that sparks their creativity. 
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