Consumers are increasingly choosing plant-based milk alternatives over traditional dairy milk. According to industry analysts, sales of non-dairy milks like almond, oat, coconut and soy exceeded $2.5 billion in 2020 in the United States alone. Almond milk sales have grown by over 250% in the past decade, making it the top selling plant milk in many supermarkets. This rise in popularity can be attributed to growing awareness of environmental and health benefits of non-dairy options.

Almond milk has become particularly popular due to its neutral taste that works well in coffee and smoothies. It also does not contain lactose which helps those who are lactose intolerant. The growing demand for  Dairy Alternative milks has encouraged more startups to enter the plant-based space with novel options like cashew, hemp and pea milk. Established brands are also diversifying their portfolio beyond traditional soy and almond varieties through new combinations and flavors.

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