According to IMARC Group’s latest report, titled “Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.
What is Digital OOH Advertising ?
Digital out-of-home (DOOH) advertising refers to the use of digital media platforms to display advertising messages to consumers in public spaces. This type of advertising utilizes digital screens, such as LCD and LED displays, as well as other emerging technologies, such as augmented reality (AR) and virtual reality (VR), to engage audiences and deliver targeted messages. DOOH advertising can be found in various locations, including airports, shopping malls, transportation hubs, and street corners. It provides advertisers with a dynamic, flexible, and interactive platform to reach consumers in real time and can be used to promote products, services, events, and other marketing initiatives. DOOH advertising is a rapidly growing segment of the overall advertising industry and is expected to continue to grow as technology advances and consumer behavior evolves.
What Are the Key Factors Driving the Global Digital Ooh Advertising Market?
The rising demand for personalized and targeted advertising represents a key factor driving the market growth across the globe. In line with this, the increasing use of data analytics and artificial intelligence (AI) in advertising is contributing to the growth of the market. In addition to this, the shift toward programmatic advertising is further driving the market growth. The ability of DOOH advertising to reach large audiences in high-traffic areas and engage consumers with dynamic, interactive content has led to the widespread adoption of DOOH advertising by brands and marketers, thus driving the market growth. The market is also driven by the advancements in technology, such as the development of high-resolution displays and interactive touchscreens. Apart from this, the increasing establishment of smart cities and extensive usage of connected devices are creating a positive outlook for the market.
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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.
Who Are the Key Players/companies in the Global Digital Ooh Advertising Market?
The report has also analysed the competitive landscape of the market with some of the key players
- APG|SGA
- Clear Channel Outdoor Holdings Inc.
- Global Media
- JCDecaux
- Lamar Advertising Company
- oOh!media Limited
- Outfront Media Inc.
- Stroer
Key Market Segmentation:
The report has categorized the market based on format type, application, end-user and region.
Market Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Market Breakup by Application:
- Outdoor
- Indoor
Market Breakup by End-User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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