IMARC Group has recently released a new research study titled “Precision Viticulture Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a detailed analysis of the global precision viticulture market share, drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios. The global precision viticulture market is expected to exhibit a growth rate (CAGR) of 8.6% during 2023-2028.
Precision viticulture refers to the use of advanced technologies and data-driven approaches in the management of vineyards to optimize grape production and quality. It involves tools such as remote sensors, geographic information systems (GIS), global positioning systems (GPS), and drones to collect data on various aspects of the vineyard, including soil conditions, climate, vine health, and fruit development. This data is then analyzed and used to make informed decisions and implement targeted interventions in the vineyard.
Precision viticulture enables vineyard owners and managers to have a more precise understanding of their vineyard’s characteristics and variability. By gathering data on factors such as soil composition, moisture levels, and vine health, vineyard managers can tailor their practices and treatments to specific areas or individual vines within the vineyard. This targeted approach allows for more efficient and effective use of resources, such as irrigation water, fertilizers, and pest control measures.
Furthermore, the data collected through precision viticulture technologies can also help in monitoring and predicting vine growth, fruit ripening, and disease development. This information enables timely interventions, such as adjusting irrigation schedules, applying treatments only where needed, or identifying potential disease outbreaks early on. By optimizing vineyard management practices based on accurate and real-time data, precision viticulture aims to improve grape quality, yield, and overall vineyard sustainability.
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Precision Viticulture Market Trends:
The increasing consumer demand for high-quality wines represents one of the significant factors driving the growth of the market across the globe. Consumers are becoming more discerning and seeking wines that offer unique flavors, premium quality, and a memorable experience. This, coupled with the rising demand for solutions to enhance grape quality and consistency among vineyard owners and winemakers, is acting as a major growth-inducing factor. The rising usage of precision viticulture in targeted interventions and data-driven decision-making is driving the growth of the market. Vineyard managers can precisely target irrigation, fertilizers, and pest control measures based on the specific needs of each vineyard block. This leads to more efficient resource utilization, reduced waste, and lower production costs. These technologies and practices are playing a vital role in enhancing the sustainability and profitability of vineyards.
Apart from this, climate change is leading to more extreme weather events, unpredictable expanding conditions, and changing pest and disease patterns, which, in turn, is facilitating the growth of the market. Vineyard owners are implementing adaptation strategies, such as selecting suitable grape varieties, implementing irrigation systems, and adopting canopy management techniques to mitigate the effects of climate change. Moreover, the increasing need for crop safety to ensure crop quality, operational efficiency and automation, and regulatory compliance and traceability, are some of the other factors creating a positive outlook for the market across the globe.
Competitive Landscape With Key Players:
The competitive landscape of the precision viticulture market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Aha Viticulture
- Atlas Vineyard Management Inc.
- Deere Company
- Deveron
- ICV Group Inc.
- Teejet Technologies (Spraying Systems Co.)
- TerraNIS
- Topcon
- TracMap Limited
- Trimble Inc.
Key Market Segmentation:
The report has segmented the global precision viticulture market based on component, technology, application and region.
Breakup by Component:
- Hardware
- Software
- Services
Breakup by Technology:
- Guidance Systems
- Remote Sensing
- Variable Rate Technology
Breakup by Application:
- Yield Monitoring
- Field Mapping
- Crop Scouting
- Weather Tracking and Forecasting
- Irrigation Management
- Inventory Management
- Others
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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