According to IMARC Group’s latest report, titled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the global photo printing and merchandise market size reached US$ 20.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 27.7 Billion by 2028, exhibiting a growth rate (CAGR) of 5.7% during 2023-2028.
Photo printing and merchandise refers to the process of printing digital photographs onto various mediums and creating customized products using those images. It involves transforming digital images into physical prints, as well as incorporating photos into a wide range of merchandise, such as mugs, T-shirts, calendars, keychains, and more. The characteristics of photo printing and merchandise include high-quality printing, vibrant colors, durability, and the ability to customize products with different designs, texts, and layouts. It offers a creative way to showcase and share photographs, turning them into tangible items that are displayed, gifted, or used for promotional purposes. Key features of this industry include online ordering platforms, easy-to-use design tools, a wide variety of printing options and materials, quick turnaround times, and the ability to handle both small and large-scale orders. Photo printing and merchandise find their application in the photography and art, retail and e-commerce, tourism, and hospitality industries.
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Photo Printing and Merchandise Market Trends:
The rising consumer preference for customized and unique items represents one of the significant factors driving the growth of the market across the globe. Moreover, the increasing popularity of social media platforms and the widespread use of digital photography are boosting the demand for printing and displaying digital images in physical formats, which is contributing to the market growth.
The rising utilization of photo prints and personalized merchandise as gifts and keepsakes for special occasions, such as birthdays, anniversaries, and holidays, is driving the growth of the market. Apart from this, significant technological advancements in printing equipment, such as high-resolution printers and advanced color management systems, are improving the quality and options available for photo printing, which is facilitating the market growth. The expansion of the e-commerce industry, and the rising convenience of online ordering platforms, along with the ease of designing and purchasing personalized photo products are boosting the market growth. The increasing demand for preserving and sharing digital memories is encouraging individuals to print and display their photos.
The rising popularity of do-it-yourself (DIY) and craft activities, along with consumers incorporating their images into various creative projects are further driving the market growth. The market is also driven by the increasing number of professional photographers and the rising need to provide high-quality prints to clients. The expansion of the tourism sector is leading to an increased demand for photoprints and merchandise featuring popular tourist destinations, which is acting as a major growth-inducing factor. In addition to this, the rising brand promotion with various marketing campaigns and events among several businesses, the increasing use of photo prints and merchandise, such as canvas prints and framed pictures as a decorative element in homes, corporate gifting, and increasing disposable income, are some of the other factors creating a positive outlook for the market across the globe.
Competitive Landscape:
The competitive landscape of the global photo printing and merchandise market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
American Greetings Corporation
Bay Photo Inc. (Circle Graphics Inc.)
Card Factory
Cimpress NV
Digitalab Ltd.
Eastman Kodak Company
Hallmark Cards Inc.
Hewlett Packard Enterprise Development LP
Shutterfly Inc.
Walgreens Co. (Walgreens Boots Alliance Inc.)
Key Market Segmentation:
The report has segmented the global photo printing merchandise market based on product type, printing type, device used, distribution channel and region.
Breakup by Product Type:
Prints
Wall Arts
Cards
Photo Gifts
Photo Books
Calendars
Others
Breakup by Printing Type:
Digital Printing
Film Printing
Breakup by Device Used:
Desktop
Mobile
Breakup by Distribution Channel:
Instant Kiosk
Online Stores
Retail Stores
Others
Breakup by Region:
North America
Asia Pacific
Europe
Latin America
Middle East and Africa
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Key Highlights of the Report:
Market Performance (2017-2022)
Market Outlook (2023-2028)
Market Trends
Market Drivers and Success Factors
Impact of COVID-19
Value Chain Analysis
Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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