@Opensymmetry
Sales Performance Management (SPM) is a critical system that aligns a company’s sales efforts with broader business goals. But what does SPM mean in practical terms? SPM encompasses processes such as tracking sales performance, evaluating employees, and offering incentives to drive productivity. Effective SPM implementation creates seamless operations by setting clear goals, monitoring outcomes, and encouraging continuous improvement. This article explores the role of SPM sales, SPM training, and how companies can leverage tools like sales incentive management systems to achieve lasting success