The way businesses communicate with customers is rapidly evolving. Plain SMS is a reliable tool that has stood the test of time for decades, but it no longer meets the requirements of today’s digitally connected consumer. Consumers expect richer, faster, and more engaging experiences. Rich Communication Services (RCS) was created to do just that.
At RCS Brand Rise, we transition businesses from plain SMS into RCS, providing businesses with branded, interactive, and secure messaging. If you are still asking yourself why you should be including RCS in your communication strategy? Here are 7 RCS messaging services benefits you should take advantage of today!
1. Improved Customer Engagement
RCS's primary benefit is its ability to deliver app-like customer experiences straight into the customer messaging inbox. From high-res pictures to videos to carousels and quick replies, RCS allows for engaging visuals and more interactive conversations. Engagement is significantly enhanced versus SMS, where businesses only have plain text to send.
2. Assured Business profiles for trust
As spam and fraud continue to rise, consumers want assurances that they are talking to a licensed business. RCS offers an option for a verified business profile, with your brand name, logo, and colors shown. This provides instant trust and confidence that customers feel safe communicating with your messages. At RCS Brand Rise, we make the verification experience easy and painless.
3. Richer Media Sharing
Unlike SMS messages that only allow simple links and limited text, RCS allows businesses to share pristine images, GIFs, videos, and audio straight in the message. This allows you to detail products, share tutorials, or run mini-promotions; all within the customer's native messaging app. For example, a retailer can send demo videos of products in use, or a travel company can send previews of their destinations.
4. Interactive and Actionable Messages
One of the coolest features of RCS is the ability to include interactive buttons and suggested replies. Instead of asking customers to click a lengthy URL or ask them to dial a number, you’re able to present them with quick options such as:
- Buy Now
- Book Appointment
- Track Order
- Call Support
This reduces friction, saves time, and makes customer journeys smoother.
5. Real-Time Analytics and Insight
With SMS, businesses often face a challenge in measuring effectiveness. Did the customer view the message? Did they click on the link? With RCS, this issue has been fixed, with reports showing real-time delivery, read receipts, and engagement metrics. You will be able to see how many customers opened the message, how many clicked on a button, or otherwise engaged with your marketing campaign. With that information, you can adjust and optimize your strategy to yield a better result.
6. Cost-effective and High ROI.
While RCS cost is somewhat higher than an SMS campaign and is only marginally higher than a regular app update cost, the ROI is much greater due to stronger engagement, conversion, and satisfaction of the customers. Lowering the bounce rate, increasing clicks, and improving trust yield better results for a lower cost overall. Businesses save on these costs because there will not be multiple tools (ex, apps, emails, calls) that are needed to optimize involvement in a single, engaging messaging platform.
7. Future-Ready Communication
RCS is not just another trend—it’s the future of business messaging. The telecommunications industry is on board with RCS, along with Google’s backing. RCS will be or is part of the evolution to replace SMS as the global standard. Organizations adopting RCS now will be ahead of their competitors, establishing themselves as innovative brands capable of meeting the expectations of their customers in the future.
Real-World Examples of RCS in Use
Retailers provide interactive product catalogues and an experience, and “Add to cart.”
Banks send secure account alerts with verified branding to curb fraud.
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