Claims Substantiation for Food and Food Supplements in Japan

Navigating Japan’s Health Claims Framework for Foods and Supplements

Japan is globally recognized for its stringent, science-driven regulatory approach to foods and dietary supplements. At the heart of its framework is a strong emphasis on claims substantiation, ensuring that all health-related claims are accurate, scientifically credible, and transparent.

For manufacturers, understanding and complying with Japan’s three-tiered system—FOSHU, FNFC, and FFC—is critical to lawful market entry, consumer trust, and long-term success.

1. Foods for Specified Health Uses (FOSHU)

FOSHU represents the gold standard for functional food claims in Japan. These products undergo rigorous review and approval by the Consumer Affairs Agency (CAA), previously managed by the Ministry of Health, Labour, and Welfare (MHLW).

FOSHU categories include:

• Regular FOSHU
• Standardized FOSHU
• Qualified FOSHU
• Reduction of Disease Risk FOSHU

Key Requirements:

• Scientific Evidence: Mandatory human clinical trials proving safety and efficacy.
• Supporting Data: In vitro or animal studies may supplement clinical data.
• Application Process: Typically takes 6–12 months or more, depending on data quality.
• Labeling: Approved products carry the official FOSHU seal, signifying validated health benefits.

Example Claims:

• “Helps lower blood cholesterol”
• “Improves post-meal blood sugar response”

Market Impact:

FOSHU products command high consumer trust and premium positioning, but require significant investment in research, time, and documentation.

2. Foods with Nutrient Function Claims (FNFC)

FNFC products contain specific vitamins and minerals (17 nutrients recognized by MHLW) at levels defined by national standards.

Key Requirements:

• No Pre-market Approval: Products may be marketed immediately if they meet defined nutrient and labeling criteria.
• Standardized Claims: Limited to pre-approved statements (e.g., “Vitamin C supports immune function”).
• Scientific Basis: Based on globally accepted nutritional science; no new clinical trials required.

Market Impact:

FNFC enables quick market entry and is ideal for brands offering basic nutritional support through supplements or fortified foods.

3. Foods with Function Claims (FFC)

Introduced in 2015, the FFC system offers a flexible, notification-based pathway. Companies submit scientific evidence supporting functional claims directly to the CAA—no government review or approval is required prior to marketing.

Key Requirements:

• Scientific Substantiation: Must provide either:
• Clinical trials on the finished product, or
• Systematic literature reviews on the active ingredient(s)
• Pre-market Notification: Must submit documentation 60 days prior to marketing.
• Transparency: All submissions are publicly available.
• Labeling: Claims must be clear, non-misleading, and factual.
• Safety Assurance: Requires evidence of safe consumption, interaction risk analysis, and manufacturing quality control.

Example Claims:

• “Helps maintain healthy blood pressure”
• “Supports restful sleep”

Market Impact:

FFC democratizes functional food claims but places strong responsibility on manufacturers to ensure scientific integrity and transparency.

Risks of Non-Compliance

Failure to meet Japan’s stringent claim substantiation standards can lead to serious consequences:

• Product Ban or Delisting
• Public Disclosure of Violations by the CAA
• Fines or Legal Sanctions under the Health Promotion Act or Act against Unjustifiable Premiums and Misleading Representations
• Mandatory Product Recalls
• Loss of Consumer Trust—especially in the case of misused FOSHU or FFC labels

Summary Table – Health Claim Categories in Japan

How Freyr Can Help

Navigating Japan’s regulatory environment requires local expertise, scientific rigor, and regulatory precision. Freyr, a trusted global Regulatory partner, supports food and supplement companies in launching compliant products in Japan.

Freyr’s Comprehensive Services:

• Regulatory Pathway Evaluation: Determine whether FOSHU, FNFC, or FFC suits your product strategy.
• Scientific Dossier Development: Clinical trial design, literature reviews, safety assessments, and analytical data.
• FFC Registration Support: End-to-end guidance on dossier submission and compliance with public transparency rules.
• Label & Claim Review: Ensure claim accuracy and adherence to CAA guidelines.
• Translation & Localization: Regulatory-compliant Japanese translations and culturally appropriate messaging.
• Post-Market Surveillance: Monitor regulation changes, track competitor activity, and ensure continued compliance.

With Freyr, brands can accelerate time-to-market, minimize regulatory risk, and build lasting consumer trust in the Japanese market.

Conclusion

Japan’s regulatory framework reflects a national commitment to scientific credibility, consumer safety, and transparent communication. Whether you pursue the prestige of FOSHU, the speed of FNFC, or the flexibility of FFC, full compliance is essential.

Non-compliance risks are high—ranging from product bans to irreversible brand damage.

By partnering with Freyr, you gain a knowledgeable ally to confidently navigate Japan’s complex regulatory terrain—ensuring your food or supplement product is safe, trusted, and fully compliant, every step of the way.