Sensory marketing engages the consumer’s five senses to give them an engaging experience that they can remember. This occurs via certain design elements along with features that can stimulate the senses. There are many brands considering sensory marketing when it comes to the packaging design. Textured boxes have a certain texture which feels a different way when the customer touches the box.
This makes people want to interact with it for longer and get to know more about what is in the packaging. The box is even designed in an appealing way so that people notice it.
The following discusses how textured packaging impacts customer buying decisions:
Sense of touch
These boxes are able to impact customer buying decisions with the sense of touch. The impact is connected to emotions and lets people feel a certain way letting them know what the brand stands for and the type of products it sells.
For instance a soft-touch impact can give the box a premium feel, whilst a rough texture can suggest sustainability and artisanal quality. The texture can encourage people to interact with the box for more time and find out what is in it and eventually buy the product.
Impression of quality
Textured impacts are able to give people the impression that a quality item is present in the box. Strong materials along with textured surfaces will immediately let people know the product is protected and of a high-quality.
When materials like cardboard or paperboard are chosen to make the box, it can end up being durable and have a unique texture on it. Cardboard texture and linen boxes can therefore convince people to consider the product as they will get the perception of quality when they look at the box and feel it.
Visually attractive box
The box is usually designed to look attractive as well so that people can notice it amongst the competition and pick up the box to feel its texture. The colors and graphics that are added on the box are able to give a certain image to people convincing them to buy the product.
When printed texture and linen boxes include colors like black, gold, purple, they can give the sense of luxury as the colors are linked with high-end goods. The packaging design can be kept minimal as well as this conveys sophistication letting people easily know about the product. A box that is designed like this can enhance the perceived value of the product. Some people will even be willing to pay more for the product as they will think it is a high-end one.
A box like this will use the sense of sight and touch to encourage people that the product in the box is worth buying. A brand can even add a certain scent on the box so that the sense of smell can even be used to market the brand and product.
All the design elements that are included on the box are able to make it stand out and be noticeable or be ignored amongst the competition. When a brand considers sensory marketing, it aims to do something different to allure people to what it is selling and make them excited to want to check it out and eventually buy it.
Market brand
Brand details can even be added on the box to help let people know what brand is selling the product and whether it is one to buy. For instance on custom texture and linen boxes a company can include its brand logo. A textured impact like embossing can be included on the logo to raise it above the packaging design allowing it to be noticeable and prominent. When brand details are kept consistent across all marketing initiatives, it is more likely that people will recognize products from your company.
Brand colors and a brand tagline can even be included. It is important to also add your company’s contact details on the box so that customers will know where your brand is located and how they can easily contact it if they want to ask anything about the product.
The way a brand designs the box will impact how people will perceive it. A strong box that has a unique texture on it and is designed attractively, will give people a positive image of the company as one that manufactures good-quality items.
Textured packaging uses the sense of sight and touch to allure people to what a brand is selling. The box is generally strong and capable of protecting a range of products so that customers can get them in good-condition whilst also being visually attractive standing out and drawing the attention of customers to it.
The box impacts the way that people perceive the brand and product justifying its higher cost as well. Some people may even be convinced to buy it as a positive image of the brand is given.
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