Singaporean travelers often visit Seoul to experience its rich culture, diverse tourism offerings, stunning beauty, versatility, and exceptional food, among other attractions. However, Seoul is more than just its K-pop and food. It is a paradise for all shopping lovers interested in buying exclusive and unique Korean items for themselves and their friends.
If you are also planning a visit to Seoul and want to make the most of your Korea travel shopping, then you're in the right place.
This ultimate Seoul Shopping Checklist caters to everything you need, so you don’t leave Korea without the must-have items that everyone will be asking you about.
1. K-Beauty Products: Bring Home a Touch of K-Glow
When visiting Seoul, immersing yourself in the world of K-beauty is a must. From Korean makeup to cosmetics and skincare, Korean beauty products have taken the world by storm, and for good reasons—innovative formulas, attractive packaging, and a skin-first philosophy. From basic to premium, local to international, and affordable to luxurious, Seoul caters to the needs of every type of traveler.
Products to Buy Are
Fase masks
Cleansers
Lip & face tints
Sunscreens
Serums & essences
Cushion compacts & concealers
Moisturizers
2. K-Snacks: A Korean Taste to Bring Back Home
Korean food is worth the hype. Whether you like salty, sweet, or sour, there is something to satisfy everyone’s taste buds and cravings. Your Korean shopping checklist is incomplete without buying the following Korean treats.
- Korean snacks, including Choco Pie, Milk Rice Crackers, Zero Crunch Chocolates, and more.
- Korean sweets such as Fruit Jellies, Yogurt Gummies, and Persimmon Chips.
- Instant ramen such as Japchae Ramen, Cheese Bokk-i, and Toowoomba Ramen.
- Seaweed snacks like YANGBAN Seaweed, Bibigo Seaweed Crisps, and more.
- HBAF flavored almonds
- Seasonal Fruits like Korean Strawberries, Shine Muscat Grapes, and more.
The above treats are perfect for gifting or satisfying midnight cravings back in Singapore.
3. Fashion Finds: Streetwear to Traditional
Whether youngsters or seniors, boys or girls, everyone loves Korean fashion. Seoul offers a diverse range of styles, from vintage throwbacks to fashionable streetwear and minimalist chic.
From the affordable range to the trendy wear collection, Seoul’s shopping markets are loaded with options to suit every look and budget.
4. Souvenirs and Gifts: Perfect Picks For Your Loved Ones
Beyond makeup and food, Seoul is an ideal destination for shopping for unique gifts and souvenirs for your loved ones. You can shop for the following.
Korean magnets
School supplies
Favorite characters
Coloring books
K-pop photo cards
Cartoon characters
Artisanal crafts
Top Places to Shop in Seoul
Listed below are Seoul’s top marketplaces where you can complete your shopping checklist.
Myeong-dong
If you are a fashion or beauty enthusiast, Myeong-dong is your go-to destination. The market is lined up with various shops and stores offering an exclusive range of Korean fashion and beauty collections. Whether you're looking for something affordable or premium, Myeong-dong
caters to all your needs.
Hongdae
Whether you're an art lover or a music enthusiast, Hongdae is the perfect destination for you. From indie brands to bold Y2K fashion and secondhand stores, it's an ideal place for fashion-forward Singaporean tourists looking to shop for unique items.
Lotte Mart Zettaplex
Located at the most famous Seoul station, Lotte Mart Zettaplex is a shopping paradise. You will find everything from Korean beauty products to food items, electronics, toys, wine, souvenirs, and so much more. When in Lotte Mart Zettaplex, make sure to visit the following sections, including
Toys"R" Us: Shop for toys, characters, stationery, school supplies, and more.
Bottle Bunker: A section dedicated to wines and liquors from local or international brands.
Hi-Mart: A section dedicated to beauty and other electronics from top brands like LG and Samsung.
Lotte Mart is a perfect location for last-minute shopping.
Directions for KTX Travelers:
- Take Exit 1 of Seoul Station (KTX)
- Turn left
- Walk for about 50 meters straight; you will see the Lotte Outlets building
- Pass by the Five Guys store
- Continue walking to the end of the Lotte Outlets building, and you’ll see the entrance to Lotte Mart ZETTAPLEX Seoul Station Branch
Directions for Subway Travelers
- After exiting the subway at Seoul Station, take the escalator to the ground floor
- You’ll spot the ZARA store straight ahead
- Head right and walk in the direction of the Five Guys store
- Pass Five Guys and walk straight
- You’ll see the entrance to Lotte Mart ZETTAPLEX on your right
For added convenience, type "Lotte Mart ZETTAPLEX Seoul Station" into Google Maps.
Let’s Wrap Up
Known for its diversity and versatility, Seoul offers an irresistible shopping experience. Whether you are interested in K-beauty, local fashion, or delicious Korean snacks, the city offers everything.
When traveling to Seoul, be sure to take extra tote bags for all your Korean trip shopping hauls!
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