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Explore Whiteland The Aspen Iconic in Gurugram—premium 2, 3 & 4 BHK apartments with branded amenities, wellness services, and excellent connectivity.
Snapshot: Whiteland The Aspen Iconic is a premium residential development by Whiteland Corporation, strategically located on the Dwarka Expressway, Gurugram. The project is positioned as a lifestyle-driven community offering spacious 2, 3, and 4 BHK apartments with modern amenities, wellness-focused services, and high-end specifications.
Why Whiteland The Aspen Iconic Matters Now
The Delhi-NCR luxury housing market has seen a steady shift toward branded residences, where developers collaborate with global hospitality brands to deliver service-integrated living experiences. Branded homes are no longer niche; they are increasingly sought after by high-net-worth individuals, NRIs, and corporate buyers seeking reliability, lifestyle amenities, and long-term value.
Whiteland The Aspen Iconic taps into this growing trend, offering residents a curated living experience that blends comfort, wellness, and connectivity. Industry reports suggest that luxury and premium segments in Gurugram have shown resilience, even amid market fluctuations, highlighting the strategic timing of such launches.
Project Overview
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Project Name: Whiteland The Aspen Iconic
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Developer: Whiteland Corporation Pvt. Ltd.
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Location: Dwarka Expressway, Sector 106, Gurugram
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Project Size: Approximately 18 acres
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Configurations: 2, 3, and 4 BHK apartments (typical size: 1,200–3,800 sq.ft.)
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Total Units: Around 1,200 units
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Status: New launch / under construction
This development combines premium living spaces with the benefits of a well-planned corridor location, targeting buyers seeking both comfort and investment security.
Key Highlights
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Branded Residential Concept: Whiteland The Aspen Iconic integrates service-oriented amenities with private ownership. This is part of a wider trend where developers partner with global brands to deliver a managed-living environment.
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Expansive Amenities: The project features a large clubhouse, wellness centers, swimming pools, landscaped gardens, and recreational zones for all age groups.
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Well-Planned Layouts: Apartments are designed for maximum daylight, cross-ventilation, and open-plan living spaces.
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Connectivity Advantage: Situated on Dwarka Expressway, it offers easy access to central Delhi, IGI Airport, and Gurugram’s business districts.
Location and Connectivity
Dwarka Expressway has emerged as a strategic growth corridor in Gurugram, attracting both residential and commercial investments. Whiteland The Aspen Iconic benefits from:
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Proximity to IGI Airport: A shorter commute for frequent travelers and NRIs.
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Access to NH-48: Direct connectivity to Gurugram’s corporate hubs like Cyber City and Golf Course Road.
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Upcoming Infrastructure: Planned metro extensions, road widenings, and commercial developments enhance the corridor’s long-term value.
These connectivity features make the project appealing not only for end-users but also for investors looking for capital appreciation in a developing hub.
Features & Specifications
Structural and finish highlights include:
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Spacious Units: Ranging from 1,200 sq.ft. (2 BHK) to 3,800 sq.ft. (4 BHK).
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Premium Flooring: Marble / engineered stone in living areas, laminated or timber flooring in bedrooms.
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Modern Kitchens: Modular kitchens with branded fixtures, provisions for hob, chimney, and premium countertops.
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Power & Security: 100% backup for common areas, lifts with backup, multi-tier security with CCTV surveillance.
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Smart Features: Home automation-ready units for lighting and climate control.
These specifications cater to buyers who prioritize both aesthetics and functionality.
Amenities and Lifestyle
The project emphasizes a wellness-focused lifestyle, combining luxury and convenience:
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Clubhouse: Multi-level facility with gym, yoga studio, indoor games, and spa services.
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Swimming Pools: Separate pools for adults and children, with landscaped deck areas.
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Sports & Recreation: Tennis, basketball, and jogging tracks.
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Children’s Play Areas: Safe and engaging spaces for younger residents.
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Managed Services: Concierge, housekeeping, and facility management align with branded-living expectations.
By integrating these amenities, Whiteland The Aspen Iconic aligns with global standards for premium living.
Market Insights
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Branded Residences Growth: Globally, branded residences are a fast-growing segment, appealing to buyers seeking quality assurance and service integration. India is increasingly following this trend, with projects in Gurugram, Mumbai, and Bangalore gaining traction.
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Luxury Housing Resilience: Reports indicate that luxury segments in Gurugram have shown stable demand and price appreciation, even when broader market segments experience moderate growth.
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Investor Profile: Buyers typically include NRIs, corporate executives, and HNIs looking for long-term investment or primary residences with lifestyle benefits.
These market dynamics underline why Whiteland The Aspen Iconic represents both a lifestyle choice and a strategic investment.
People Also Ask
Q: Where is Whiteland The Aspen Iconic located?
A: Dwarka Expressway, Sector 106, Gurugram.
Q: Who is the developer of Whiteland The Aspen Iconic?
A: Whiteland Corporation Pvt. Ltd.
Q: What are the unit sizes?
A: 2 BHK (~1,200 sq.ft.), 3 BHK (~2,500 sq.ft.), 4 BHK (~3,800 sq.ft.).
Q: When is possession expected?
A: The project is under construction; possession timelines are to be confirmed via RERA filings.
Q: Is it a good investment?
A: Given its location, branded concept, and luxury positioning, it offers strong long-term value, but due diligence on RERA, service agreements, and pricing is recommended.
Buyer Checklist
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Verify RERA registration for the specific tower/unit.
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Review specifications and confirm finishes as per legal brochure.
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Clarify branded services: What is included in maintenance and what requires extra fees.
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Compare per sq.ft. rates with similar launches along Dwarka Expressway.
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Check developer credibility and construction timelines to ensure on-time delivery.
Conclusion
The Aspen Iconic represents a modern, lifestyle-driven approach to residential living on Dwarka Expressway. With branded amenities, spacious apartments, and wellness-focused facilities, it appeals to buyers seeking comfort, connectivity, and premium services. While pricing reflects its premium positioning, the project aligns with the resilient luxury housing trend in Gurugram and presents an attractive investment opportunity for both end-users and investors.

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