The Legacy of Rolex Green and Its Impact on Watchmaking
Rolex introduced its now-iconic green with the launch of the Submariner Date “Kermit” in 2003, to mark the 50th anniversary of this famous watch model. The choice of green—bold and unusual for luxury timepieces—was a deliberate nod to the brand’s distinctive identity. The color green is often associated with growth, freshness, and prosperity, aligning perfectly with Rolex’s brand values of quality and prestige
