What is Call Scoring? Difference Between Call Score and Lead Score
It is the process of evaluating phone calls on the basis of predefined criteria. Businesses are using this technique to measure the quality of interactions between the customers and agents. Here the goal is to identify customer service and sales processes strengths and weaknesses.
It is a systematic strategy that is used by the team of sales and marketing to rank prospects against a scale that helps in representing the perceiving value of each leads for the organisation. This process includes the points to those leads which are created on the basis of visit behaviours and attributes like marketing engagement, demographic information, marketing content and sales team's interactions.
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