What Is a CPA Network and How Does It Work?

What Is a CPA Network

If you're diving into affiliate marketing, chances are you've already come across the term CPA network — and for good reason. These networks act as a bridge between advertisers who want to promote their products or services and publishers (a.k.a. affiliates) who know how to drive traffic. But what exactly is a CPA network, and why is it such a big deal in the performance marketing world?

CPA stands for Cost Per Action, which means affiliates get paid when users take a specific action — like signing up, making a deposit, filling out a form, or installing an app. Unlike traditional advertising, where you might pay per impression or click, CPA ensures advertisers only pay for real results. That’s why it’s become a go-to model for verticals like gambling, betting, dating, finance, and sweepstakes.

CPA networks bring structure and scalability to affiliate marketing. They provide offers, creatives, tracking platforms, and account managers — so affiliates can focus on what they do best: generating leads. In turn, advertisers get access to vetted traffic sources without having to chase down affiliates one by one.

Looking for a trusted list of CPA networks to work with? We’ve got you covered! Check out our regularly updated overview of top networks, including ratings, verticals, GEOs, and payment models right here 👉 cpa network

Whether you're a seasoned media buyer or just testing the waters, partnering with a solid CPA network can help you grow faster — with better support, higher payouts, and long-term relationships.