That’s where SpectrumBPO, an experienced Ecommerce Growth Agency in Richardson, comes in—offering Amazon PPC Services that lower ACOS and improve sales with measurable results.

Case Study: How SpectrumBPO Cut ACOS by 38% for a Skincare Brand

Client Background
An emerging skincare brand based in Austin, TX, was struggling to turn a profit on Amazon despite pouring thousands into Sponsored Products and Sponsored Brands. Their internal team lacked the expertise to optimize keywords, adjust bids strategically, or identify what was draining their budget. They approached SpectrumBPO after reading about its reputation as a full service ecommerce agency.

The Challenges

• ACOS consistently above 55%, eating into margins
• Campaigns lacked structure—no segmentation by product category or performance
• Zero negative keyword optimization
• Weak targeting in Sponsored Display campaigns

SpectrumBPO’s Strategy
Once SpectrumBPO's amazon ppc consultant team onboarded the account, the first step was a comprehensive audit. They identified unprofitable keywords, merged overlapping campaigns, and split high-performing and low-performing ASINs into separate ad groups. They implemented the following:

• Precise keyword bidding based on 14-day ROAS tracking
• Conversion-optimized ad creatives
• Aggressive negative keyword pruning
• Automated dayparting to focus spend during high-conversion hours

Within the first 30 days, the brand saw ACOS drop from 55% to 39%. By day 60, it went down further to 34%, while total ad-attributed sales rose by 42%. Sponsored Brands campaigns, previously overlooked, became the second-highest revenue driver after optimization.

Why SpectrumBPO’s Amazon PPC Services Work

SpectrumBPO isn’t just running ads—it’s building profitable ecosystems for Amazon sellers. With over 400+ in-house experts, they offer deep knowledge of product categories, buyer psychology, and Amazon’s evolving ad algorithm. Their PPC team doesn’t rely on guesswork; they work with real-time data, structured campaign builds, and constant testing.

What makes them truly different:

• Ongoing A/B testing to identify winning ad copies
• Customized campaign structures by product goals (ranking vs. revenue)
• Integration with listing optimization and inventory planning
• Full funnel strategy: Sponsored Products + Brands + Display

Whether you're a new seller burning cash or an established brand looking to scale efficiently, SpectrumBPO’s PPC experts can help you lower ACOS and improve sales—without the stress and guesswork.

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