A successful online store should have high-level Shopify speed optimization. A slow website makes customers angry and reduces conversion rates, thereby hurting ratings on Google. In this era of rapid living, users expect a website to load within 3 seconds. Therefore, any Shopify store taking a long time to load may risk losing potential customers.
At Adskylar, we help Shopify merchants improve their page speed for better performance, UX, and SEO rankings. This blog walks you through important tips about adjusting your Shopify store's speed and why it is important.
1. What is Shopify Page Speed Optimization?
Shopify page speed optimization means making a Shopify store faster in its load times. It is about finding and fixing problems that slow down your site. Faster-loading pages and sites help users experience and put the store high in search engines.
Google considers page speed as a ranking factor, so by optimizing it, it influences the amount of traffic and sales. Adskylar helps Shopify store owners make their shops lightweight and super-fast without compromising on design or functionality.
2. Benefits of Optimizing Shopify Page Speed
Listed below are the major benefits of optimizing your Shopify store's speed:
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Better User Experience: If your store takes less time to load, then users are most likely to stay there and shop.
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Higher Conversion Percentage: Speed directly influences sales. The faster the pages, the better the conversions will be.
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Better SEO: Google prefers faster websites to rank higher in search results.
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Lower Bounce Rate: Slow pages get users leaving immediately, so speed keeps them there.
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Mobile Friendly: Most buyers use a mobile phone. Faster mobile load translates into greater sales.
3. Tips to Improve Your Shopify Page Speed
a) Optimize Your Images
Large, uncompressed images considerably slow down a website. Use compressed images formatted in WebP and never use an image larger than necessary.
Draw a Note: Try TinyPNG or use one of many Shopify apps for image compression that retains quality.
b) Reduce App Usage
Each app you install on Shopify adds miscellaneous codes and slows down your store. Uninstall apps that you are no longer using.
At Adskylar, we audit your apps and remove all the extraneous ones to keep the store speedy and performing well.
c) Use Lightweight Themes
Animations and scripts in some Shopify themes tend to slow down the loading time of the website. One must choose a theme that is created with speed optimization or opt for custom themes designed by professionals.
Adskylar builds lightweight, custom Shopify themes tailored for speed and design.
d) Enable Lazy Loading
Lazy loading is a method of letting a website load images and videos only when a user scrolls to them, thereby speeding up the page's initial load.
Enabling lazy loading comes with different options, including adding a few lines of code or using an app approved by Shopify.
e) Minify CSS and JavaScript
Minifying takes out unnecessary characters and spaces from code files, thus enabling them to load faster.
This is very similar to how the developers at Adskylar assist other Shopify stores in minifying CSS, JS, and HTML to reduce page size and improve load time.
f) Use a Content Delivery Network (CDN)
A CDN like Fastly (built into Shopify) will ensure faster delivery of content by making use of servers nearest to the user.
Where this comes in especially useful is providing services to international customers that might be trying to reach your store from different regions.
4. How Adskylar Can Help
At Adskylar, we do Shopify page speed optimization to both small and large businesses. If the websites are suffering from slow page load or if the business just wants to look for better performance, our team here can:
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Analyze speed issues with advanced tools
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Remove unused code and apps
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Optimize images, fonts, and scripts
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Improve mobile loading time
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Create custom themes built for speed
We know how particular each kind of store is. Our Shopify experts work on a case-by-case basis to provide a speedy, attractive, conversion-focused solution.
Final Thoughts
If you want to grow your online store, don’t ignore its speed. A one-second delay would cost the potential customer and can also reduce revenue. Proper Shopify page speed optimization can provide better UX, increase sales, and higher SEO ranking.
Go ahead and let the experts from Adskylar optimize your Shopify store today. Get in touch with them to kick off the activity of building page speed and performance, the A-list way.
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