Every Door Direct Mail (EDDM): The Secret Weapon for Local Marketing

When you run a local business — a restaurant, a dental clinic, a real estate office, or even a political campaign — your most important audience lives right around you. The question is: how do you reach them efficiently, affordably, and effectively?

Enter Every Door Direct Mail (EDDM) — a service that allows you to blanket entire neighborhoods with your marketing message without needing a mailing list or complex setup.

EDDM is one of the most underrated tools in local advertising, and in this article, we'll explore how it works, why it delivers results, and how small businesses can leverage it for maximum impact — especially with a reliable partner like Mail Pros USA.

What is Every Door Direct Mail (EDDM)?

EDDM is a program offered by the United States Postal Service (USPS) that enables businesses to send marketing mailers (like postcards or flyers) to every home or address in a specific ZIP code, route, or area.

Unlike traditional direct mail — which requires a curated mailing list — EDDM allows you to target based on geography alone. It's a perfect solution for:

• Restaurants
  
  

• Home repair & HVAC services
  
  

• Gyms & fitness centers
  
  

• Medical clinics
  
  

• Local events
  
  

• Political campaigns
  
  

• Real estate agents
  
  

With EDDM, your message lands directly in your neighbors’ mailboxes — no data headaches, no list buying.

How Does EDDM Work?

The process is simple:

1. Choose a Location:
   Use USPS’s mapping tool to select ZIP codes or carrier routes you want to target.
   
   

2. Design Your Mailer:
   Typically, large-size postcards or flyers work best. They’re eye-catching and deliver your message fast.
   
   

3. Print & Prepare:
   Your mailers need to meet specific USPS EDDM size and format guidelines.
   
   

4. Drop Off at the Post Office or Let a Partner Handle It:
   You can deliver the prepared mail to your local post office or work with companies like Mail Pros USA, who manage the process end-to-end.
   
   

5. Delivery Begins:
   USPS delivers to every address in your selected area, including homes and businesses.
   
   

Why Local Businesses Love EDDM

🏠 1. Hyper-Local Targeting

Want to target homeowners within 3 miles of your shop? EDDM makes it possible. This is especially powerful for service-area businesses — like landscapers, cleaners, and realtors — who thrive on local visibility.

💰 2. Affordable Advertising

EDDM postage rates are much lower than standard direct mail — around 18 to 20 cents per piece. Combined with bulk printing, this gives you massive exposure at a low cost.

📈 3. High ROI

Studies show that tangible mail has a higher engagement rate than digital ads. Local customers trust and act on mail from businesses near them — especially if there’s a compelling offer.

🧾 4. No Mailing List Required

This reduces costs, compliance concerns, and setup time. You just pick your neighborhood, and USPS does the rest.

📣 5. Great for Promotions and Grand Openings

Launching a new store? Offering a seasonal discount? Hosting a local event? EDDM gets the word out — fast and reliably.

EDDM Use Case: A Local Gym Success Story

A new gym in Arizona wanted to promote its grand opening. They partnered with Mail Pros USA to send 10,000 EDDM postcards to homes within a 5-mile radius.

• Offer: Free 7-day trial + No registration fee
  
  

• Total cost: ~$3,200
  
  

• Response: Over 400 sign-ups in 3 weeks
  
  

• ROI: Over $18,000 in memberships within 2 months
  
  

Without a single paid ad on Google or Facebook, this gym filled its classes using just one powerful EDDM campaign.

EDDM vs Targeted Direct Mail: What's the Difference?

Bottom Line:
Use EDDM when you want to build broad awareness in a geographic area. Use targeted mail when you want to send personalized offers to select audiences.

How Mail Pros USA Makes EDDM Easy

Mail Pros USA simplifies the entire EDDM process, so business owners can focus on growing — not printing, sorting, and bundling mailers.

Their services include:

• 📌 Design & layout creation
  
  

• 🖨️ High-quality printing (postcards, flyers, brochures)
  
  

• 📍 Route selection & USPS paperwork
  
  

• 📬 Bundling & delivery to USPS
  
  

• 📦 Reporting & support
  
  

Whether you're running your first EDDM campaign or your tenth, Mail Pros USA ensures your message reaches the right doorsteps — on time, every time.

Tips for a High-Converting EDDM Campaign

✅ Use bold headlines like “GRAND OPENING” or “LIMITED TIME OFFER”
✅ Include a compelling CTA (Call to Action)
✅ Add a QR code linking to your website or special promo
✅ Use high-quality images of your product/service
✅ Offer something valuable — a coupon, discount, or free trial
✅ Always include contact info, hours, and social media handles

Final Thoughts

Every Door Direct Mail is one of the most underrated marketing weapons for small, local businesses. It’s affordable, easy to execute, and delivers your message directly to the households that matter most.

If you’re trying to increase foot traffic, promote offers, or simply build local visibility, EDDM is a tool you can’t afford to ignore — especially with a partner like Mail Pros USA handling the heavy lifting.

It’s time to get your message into every mailbox. Literally.