Overview and Scope
Bot mitigation refers to the strategies and techniques employed to identify, prevent, and mitigate the impact of malicious bots on websites, applications, and online services. It involves using specialized software, algorithms, and security protocols to identify and distinguish between human users and bots. Bot mitigation aims to protect the integrity, security, and performance of digital platforms by minimizing the disruptive effects of automated bot traffic and maintaining a positive user experience for legitimate users.

Sizing and Forecast
The bot mitigation market size has grown exponentially in recent years. It will grow from $0.58 billion in 2023 to $0.72 billion in 2024 at a compound annual growth rate (CAGR) of 24.5%.  The growth in the historic period can be attributed to the rise of automated attacks, web application vulnerabilities, account takeover attacks, e-commerce fraud, ad fraud, and distributed denial of service (DDoS) attacks.

The bot mitigation market size is expected to see exponential growth in the next few years. It will grow to $1.75 billion in 2028 at a compound annual growth rate (CAGR) of 24.8%.  The growth in the forecast period can be attributed to increasing bot sophistication, growth of IoT botnets, expansion of cloud-based Attacks, emerging threat landscape, increased automation in cyberattacks, and integration with security orchestration platforms. Major trends in the forecast period include enhanced bot detection techniques, focus on zero trust architecture, expansion of cloud-native bot mitigation, behavioral biometrics for bot identification, and the rise of AI-powered bot attacks.

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Segmentation & Regional Insights
The bot mitigation market covered in this report is segmented –
1) By Component: Standalone, Services
2) By Security Type: Web, Mobile, Application Programming Interface
3) By Deployment Mode: Cloud, On-Premises
4) By Enterprise Size: Large, Small And Medium
5) By End User: Retail And E-Commerce, Banking, Financial Services, And Insurance (BFSI), Information Technology And Telecommunication, Media And Entertainment, Defense And Security, Travel And Tourism, Healthcare, Energy And Utilities, Automotive And Aviation

North America was the largest region in the bot mitigation market in 2023. The regions covered in the bot mitigation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The rise in the threat of phishing and malware is expected to propel the growth of the bot mitigation market going forward. Phishing refers to the practice of sending false emails or messages to people in an attempt to fool them into disclosing personal information. Malware refers to programs designed to break into networks, steal data, interfere with services, or obtain illegal access to IT systems. The threat of phishing and malware is rising due to increasing digital interconnectedness, the sophistication of cybercriminals, and vulnerabilities in technology infrastructures. Bot mitigation helps prevent phishing and malware attacks by identifying and blocking automated bot traffic that is often used to distribute malicious links and payloads, safeguarding users from deceptive tactics and potential compromises of sensitive information. For instance, in December 2022, according to the Anti-Phishing Working Group (APWG), a US-based industry association, the third quarter of 2022 witnessed 12.7 million phishing attacks, an increase from the 10.97 million attacks in the second quarter. Therefore, the rise in the threat of phishing and malware is driving the growth of the bot mitigation market.

Key Industry Players
Major companies operating in the bot mitigation market report are Cisco Systems Inc.; Broadcom Inc.; Palo Alto Networks Inc.; Fortinet Inc.; Akamai Technologies Inc.; Citrix Systems Inc.; Cequence Security Inc.; F5 Networks Inc.; Check Point Software Technologies Ltd.; Trend Micro Inc.; CrowdStrike Holdings Inc.; Proofpoint Inc.; Zscaler Inc.; Cloudflare Inc.; Netscout Systems Inc.; Forcepoint LLC; Fastly Inc.; Barracuda Networks Inc.; Radware Ltd.; Imperva Inc.; White Ops Inc.; Sophos Group Plc; DataDome SAS; Netacea Ltd; Reblaze Technologies Ltd.

The bot mitigation market report table of contents includes:
1. Executive Summary
2. Bot Mitigation Market Characteristics
3. Bot Mitigation Market Trends And Strategies
4. Bot Mitigation Market - Macro Economic Scenario
5. Global Bot Mitigation Market Size and Growth

....

32. Global Bot Mitigation Market Competitive Benchmarking
33. Global Bot Mitigation Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Bot Mitigation Market
35. Bot Mitigation Market Future Outlook and Potential Analysis
36. Appendix

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