Protein crisps are thin and crispy snacks made from plant-based proteins like pea, rice or soy protein. They are rich in proteins and fibers but low in carbs and fats, making them a popular choice for health-conscious consumers. Protein crisps come in a variety of savory and sweet flavors and can substitute traditional chips, crackers or biscuits.
Key Takeaways
Key players operating in the Protein Crisps Market include Entegris Inc., Resonac Holding Corporation, AGC Inc., Fujifilm Corporation (Fujifilm Holdings Corporation), and Fujimi Corporation (Fujimi Incorporated). Key players are investing in new product developments, introducing protein crisps in gluten-free, non-GMO and organic formats to tap the growing market demand.
The protein crisps market offers significant growth opportunities owing to rising awareness about benefits of plant-based, low-carb yet high protein snacks. Market players are focusing on emerging economies in Asia Pacific and Latin America for expansion given their growing health-conscious younger populations.
With increasing globalization, key players are eyeing regional and international expansion through mergers, acquisitions and partnerships. Companies are also launching protein crisps in international markets by customizing flavors according to regional tastes.
Market Drivers
One of the key drivers for the Protein Crisps Market Demand is increasing for healthier snack options. More people now prefer low-calorie yet filling snacks that provide nutrition and satiety. Protein crisps satisfy this demand being high in proteins and fibers but low in carbs. The trend towards plant-based, vegan diets has also boosted popularity of protein crisps made from pea, rice or soy proteins. Rising health consciousness and active lifestyles are encouraging people to opt for nutritious on-the-go snacks like protein crisps.
PEST Analysis
Political: Tax policies regulating snack food production and sales affect the protein crisps market. Raw material import duties impact manufacturing costs.
Economic: Rise in disposable incomes increases consumer spending on healthy snacks. High protein demand from athletes and gym enthusiasts boosts the market.
Social: Growing health consciousness drives demand for protein-rich snacks as alternatives to chips and cookies. Busy lifestyles increase consumption of on-the-go, portable snacks high in protein.
Technological: Advancements in extrusion and drying technology help produce protein crisps in various flavors, textures and shapes. New production methods reduce costs and enhance nutrition content per serving.
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