Interactive Display Market Analysis, Key Players And Strategies To 2030

The global interactive display market size was valued at USD 41.45 billion in 2022 and is estimated to grow at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. The study comprises interactive kiosk, video walls, table, monitors, and whiteboard. The interactive or touchscreen display is a display unit that accepts user commands with the help of a finger or stylus in place of peripheral devices, such as a mouse or keyboard. Additionally, these displays include screens that project information, such as texts, images, and videos. These display screens are used in various industries, such as retail, healthcare, hospitality, and education. The market is expected to witness significant growth in the coming years, primarily owing to increasing demand for digital classrooms as well as growing adoption of these displays, such as video walls and tables. These video walls and tables are used at transit spaces/public transportation, such as railway stations and airports.

Rapidly increasing adoption of touchscreen tables as well as video walls in the hospitality and corporate sectors is expected to drive the market during the forecast period. The touchscreen table acts as a menu board to indicate the waiting time of the orders taken from the customer, along with prices and ingredients. Furthermore, the use of touchscreen tables in corporate meetings has been observed to provide a better experience for the clients as well as employees. The use of such technology in offices allows better engagement between employees, management, and clients.

Detailed Segmentation

Display Type Insights

In terms of display type, the market is classified into interactive kiosk, video wall, table, display, and whiteboard. The kiosk segment dominated the overall market, gaining a market share of 73.4% in 2022 and witnessing a CAGR of 7.2% during the forecast period. An interactive kiosk is a self-contained electronic device that allows people to interact with it by using a touch screen or other input device. These kiosks can be used for a variety of purposes, such as providing information, selling products, processing transactions, or conducting surveys. The growth of this segment can be attributed to the increasing demand for reciprocal self-services in the retail, transportation, and healthcare sectors. Smart vending machines, Automated Teller Machine (ATMs), and other touch-enabled self-service solutions offer a potential way for companies to deliver good consumer service even during rush business hours. Furthermore, the increasing use of interactive kiosks in the product/service delivery business has allowed companies to deliver tailored plans at low delivery costs to their clients.

Application Insights

In terms of application, the market is classified into retail, hospitality, healthcare, transportation, BFSI, corporate, entertainment, education, and others. Among these, the BFSI segment is expected to dominate in 2022, gaining a market share of 25.8% and witnessing a CAGR of 8.3% during the forecast period. The BFSI industry has seen rapid growth in the adoption of interactive displays in recent years. Interactive displays are becoming more popular in the BFSI industry due to their ability to improve customer engagement, enhance the customer experience, and increase the efficiency of business operations. One of the main reasons for the growth of interactive displays in BFSI is the increasing demand for digital transformation. With the rise of digital banking and online transactions, customers are looking for more convenient and user-friendly ways to interact with their financial institutions. Interactive displays provide an intuitive and engaging interface for customers to navigate through banking services and products, making the customer experience more enjoyable and personalized.

Regional Insights

The North America region led the overall market in 2022, with a market share of 40.8% Interactive displays have gained significant popularity in North America over the last decade, thanks to the growing demand for immersive and engaging technologies in various industries. The rise of interactive displays has been fueled by advancements in touch technology, which has enabled users to interact with displays more intuitively and efficiently. The market for interactive displays has been growing rapidly in North America, with many businesses, educational institutions, and government agencies adopting the technology to enhance their communication and collaboration capabilities. One of the primary drivers of the growth of interactive displays in North America is the education sector. Many schools and universities in the region have been adopting interactive displays to enhance classroom engagement and improve learning outcomes. Interactive displays enable teachers to deliver more engaging lessons, facilitate collaborative learning, and provide more effective feedback to students. They also enable students to participate more actively in the learning process, encouraging higher levels of engagement and retention.

Browse through Grand View Research's Display Technologies Industry Research Reports.

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