United States Menswear Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 2.8% (2025-2033)

The United States menswear market size is expanding due to evolving fashion trends and rising consumer interest in premium and casual wear. Increased spending on stylish and comfortable clothing is fueling growth. The influence of e-commerce and social media is also boosting market visibility. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 2.8% from 2024 to 2032.

United States Menswear Industry Trends and Drivers:

The United States menswear market is experiencing several trends including a growing demand for sustainable and eco-friendly fashion, with more brands offering clothing made from organic or recycled materials. Casual and athleisure wear continue to dominate as remote work and relaxed dress codes influence style preferences. Customization and personalization of clothing, including made-to-measure options, are also gaining traction.

Additionally, there is a rising interest in gender-neutral fashion, with more menswear collections featuring versatile and inclusive designs. Digital platforms, such as virtual fitting rooms and augmented reality shopping experiences, are increasingly used to enhance the customer experience. Furthermore, minimalist, and functional designs are becoming popular, focusing on quality, versatility, and timeless style.

The United States menswear market is primarily driven by the rise of e-commerce has significantly fueled market accessibility, with online platforms providing consumers with convenient options to explore and purchase a wide variety of clothing. The ease of shopping online has attracted a growing customer base, especially with the integration of features such as virtual fittings and personalized recommendations.

Moreover, evolving fashion trends, particularly the increasing preference for casual and athleisure wear, have played a major role in driving demand. The shift toward more relaxed dress codes in professional and social settings has led to a surge in sales of comfortable, versatile menswear items such as joggers, hoodies, and casual shirts. Sustainability is another major driver. With growing consumer awareness about environmental issues, there is increased demand for eco-friendly fashion.

Menswear brands are responding by offering collections made from organic, recycled, or sustainable materials, further fueling market growth. The influence of social media and digital marketing is also driving the menswear market. Fashion influencers and targeted advertising campaigns on platforms such as Instagram and TikTok are enhancing purchasing decisions, promoting the latest trends, and increasing brand visibility. Furthermore, demographic shifts, including the increasing spending power of millennial and Gen Z consumers, are impacting the market.

United States Menswear Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Trousers
• Denims
• Shirts and T-shirts
• Ethnic wear
• Others

Breakup by Season:

• Summer wear
• Winter wear
• All-season wear

Breakup by Distribution Channel:

• Supermarkets and hypermarkets
• Exclusive stores
• Multi-brand retail outlets
• Online stores
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

United States Menswear Market Recent Developments:

• July 2024:Pacsun marked an entry into the men's activewear market in the U.S. with the release of its versatile A.R.C. (active. recreation. comfort.) collection.
• June 2024:The U.S. Embassy Public Affairs launched the "Metamorphose" project, a participatory initiative dedicated to promoting sustainable fashion. 
• May 2024:Macy's introduced an exclusive and versatile menswear collection in the U.S. that includes blazers, polos, cardigans, accessories, and more.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=11284&flag=F

Browse more research report:

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145