The personalized packaging market involves customization of packaging according to consumer demands and preferences. Personalized packaging offers product and brand differentiation through aesthetic designs, messages, photos and other customizable elements printed on packages. It helps build stronger emotional connections between consumers and brands. Rise of e-commerce has boosted demand for personalized packaging as online retailers recognize its potential for customer engagement and retention. Personalized packaging enhances the shopping experience of online customers by delivering a sense of personal touch.
The Global Personalized Packaging Market is estimated to be valued at USD 36.23 Bn in 2024 and is expected to exhibit a CAGR of 5.1% over the forecast period 2024-2031.
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