Today’s restaurant industry is highly dynamic and digital menus and digital menu boards are amongst the most popular trends. These digital devices replace printed menus for customers and effectively improve the efficiency of the business, as well as increase sales.

What is Restaurant Digital Menus and Menu Boards?

A restaurant digital menu can be defined as an electronic or paperless type of menu which can be in the form of tablets, kiosks or QR code. A digital menu board is defined as a large screen display that can be used in QSRs, cafes and drive-thru, which presents content such as images, messages, and other information that may be updated from time to time.

Advantages of Digital Menus & Menu Boards

1. Real-Time Updates & Flexibility

In the past, one had to go for expensive reprints all over again. Digital menus can be easily updated on prices, seasonal foods or daily offers and are best suited for chain and franchise business.

2. Enhanced Visual Appeal

Larger and high-quality pictures and animations of the food that is to be sold also make it look more attractive thus giving more upselling chances and happy customers.

3. Faster Ordering Process

Neatly formatted digital menus also decrease the time taken to make decisions thus enhancing order through the fast-food joints. Self-service kiosks reduced the waiting time even more than the computer terminals.

4. Cost-Effective in the Long Run

While there are initial costs to go through in adopting digital menus, there are no costs incurred in printing and the manual changes are also less costly.

5. Smart Promotions & Upselling

Restaurants can use dynamic images to draw attention to high-margin products or products that are bundled or time-sensitive, thus increasing sales.

6. Multi-Language & Accessibility Features

Digital menus are also flexible in that they can translate from one language to another within a short interval and are accommodating to clients with issues such as low vision or auditory impairment in that they can have features like larger fonts or be audible.

Best Practices for Implementing Digital Menus

•       Simple design – Do not overcrowd; make use of easily readable fonts and good quality graphic images.

•       Layout – It needs to be well organized and aligned, the items related to each other should be located in one section, and the items with contrasting colors should be placed near each other.

•       Update often – Promotions, and items that are specific to a particular season should be updated.

•       POS integration – The app should be integrated with the POS to prevent the display of dishes that are out of stock.

Conclusion

Electronic menus and restaurant digital menu board are a new form of plastic and virtual table menus that are efficient, fast and convenient. These solutions will be important for restaurants to adopt as a way of being relevant and meeting the demands of the modern market.